Abstract…

The Explanation of the quote with respect to HR – Principle

“Into the hands of every individual is given a marvelous power for good or evil—the silent, unconscious, unseen influence of his life. This is simply the radiation of what man really is, not what he pretends to be.”

The HR-Principle:

Before studying the Principle of HR-Managers we will first look around what actually is the mindset of a normal human being. The HR-Managers are also humans so they have all those features which an average person has and they behave according to their feelings. Some people looks more happy and relaxed while others look tensed and dull. These all emotions in a human life determine their working capability. In simple words this is called human capital. Capital is a word which we hear in a form of money, loans and other financial ways but actually capital has got a very broad meaning. The honesty, education, experience, training, knowledge and humans good habit are all comes into the definition of capital specifically spoken as human capital.
Now coming back to our main topic of defining these important features in terms of HR-Manager. The Companies before selecting an employee searches many qualities in the upcoming employee. First the candidate clears the entry test based on his educational skills but after that all the interviews which are done are based on checking whether the person have  the abilities which are required to mange a group of people because at the end of the every manager is an HR-Manager. So the human capitals play a vital role in passing these interviews.

The Hr-Manger must have all the capabilities of providing good response to company and this response are dependent on his overall mindset. This is a fact that how human lives in his life determines how he actually performs all his work. The nice person will always provide ray of light, hope and good feeling among his fellows, similarly a honest person will not only perform his duty well but will also show the message if not verbal then through his attitude to the surrounding that the work could also be done in a honest and a correct way. So judging a right person for a HR-Manager is a very important task and one should be well aware that the person who is joining the office will be having the fate of the company in his hands. Every person radiates the capabilities he has to the others right or wrong and these features come into the person mind through the surrounding and by his daily routine. A manager coming from a highly reputed company and have a vast experience will mostly provide benefit to the new company because along with him will come an experience that is irreplaceable. That is why many students prefer to move abroad for their higher studies the reason is not that they will not get the good education in their country but the major factor behind going abroad is to get familiar with the surroundings and gain the experience and capabilities which they will not get in their own country. After some time these students then come back to their home land and they are appointed with high salaries because the companies know that along with the educational skill these people will have additional skills like communication, coordination, managements, working on time and honesty skills which they will not only follow during their job but will also transfer these skills to the other employees working in the office.
The Hr-Manager should have all of these proficiencies to exhibit their duties perfectly. They should be aware of the fact that teaching those things to employee which they don’t follow themselves is useless because nobody will understand it.
For e.g. Manager giving instruction to the juniors that come on time but he himself comes late that means the message he is providing to the juniors is to actually not to come on time. Because people follow the visual effect more than the verbal declaration. The HR-Manager should have work experience; skills and ability to manage the organization which will not only help the company grow but will also create positive impact on the colleagues. He should also be honest and sincere which will create more honest people in the company.
Similarly the managers should have the ability to track the wrong doing in the system and to take counter measures to deal with the situation because nobody has the power to ignore the constant influence and if the wrong doing starts in one part of the system then it will be unstoppable for a company to get out of that trouble.
E.g. Govt. offices in Pakistan.

In short every person has a great impact on the organization and a good skillful and honest manger will make a company excel while the dishonest and favored selection of a manger through recommendations will destroy not only that particular post but will also create a very bad impact on the other employees of the company.

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My view on Long and Short Term Policy Makers

                                                      Article Presentation

Difference between long and short term policy makers.

Introduction:
The Project manager is a person who directly contributes in the achievement of the organization. He is consider to be the back bone of the organization as all the work being done in the company is managed by the manager. He directs others to work and show them the way towards the success of the organization. Planning, organizing, staffing, leading, controlling are the major functions of management. Creating and maintaining of working feasible environment and assigning different to different people is the major task of managers. To organize all of these things accordingly so that an organization can produce high profits in future is all dependent on the mission and vision strategy of the Project manager.

Short Term Policy Makers:
The Project manager of the organization has to two different strategies to decide that how he will manage his organization. The managers who believe in short term policy are the one who make their policies daily and implement them on regular basis without considering the future. They are not concerned with the organization appraisal but the daily profit is what they focus on. These managers do not have good relations with the market as they believe that they are superior and the market people will come back again to them.
E.g. Political parties coming in power don’t think of next elections.
Their plans are focused entirely on particular projects and they don’t have second option that if the project fails then what will be the way out. These managers hire people from project to project and they waste a lot of precious time and valuable money in hiring employees throughout the year. The other major disadvantage the managers who plan short term policy get is market myopia. They start believing that the their product is perfect and they don’t need to change their plans and working structure, the organization run by these managers gradually disappears from the market.
E.g. Henry Ford destroyed his company’s reputation by not changing the design of cars. (Ford).
The managers like Henry ford and others believed that what they are developing today is perfect and they don’t need to think of future which causes their company great loss because people needs, wants and demands gradually changes and these things should be consider by a manager to make their organization profitable and respectable.
E.g. Engro fertilizers developed a fertilizer plant when Pakistan did not had gas to run the plant and the plant is shut down since 2 years.

 

 

 

Long Term Policy Makers:
The long term policy makers are the most successful managers in the world. They believe in future and they create plans according to future assessments.
e.g Facebook owner Mark Zubergbeg did not allowed adds and also made the website free for users to sign up.
This strategy caused him great loss in early stages when there were very fewer resources to run the world largest social network but gradually the users increased and he started getting sponsors and now he is the world youngest billionaire.
The future strategist works everything according to plans and they have plan A and plan B which helps them in difficult positions. They discuss more with seniors and use their most of the time planning instead focusing on one project their focus is on multiple projects. Managers who plan for future takes a lot of time in hiring an employee but once they have hired an employee the drop out ratio is very less. They also consider new technologies and plan according to these developments.
E.g. Good manager’s works on C# (desktop computing) as well mobile and cloud computing (Iphone, Amazon).
Visionary mangers have good reputation in market as they respect each client and they believe in give and take policy instead of leaving the client after the work has been done they try to held good relationship with their clients. Future sensitive managers focus on available resources and make strategies according to these resources.
E.g. Asad Umar of Olpers Pakistan shifted their company from fertilizers to dairy products. Today Olpers and Omore is leading brand of Pakistan.
Leading business in the world run on public relationships and their products are sold not just because of their quality but because of their reputation in the market. Good managers play key role in public relationships and invest a lot in their public relations department.
Future centric managers does not run their organization around some people they have broad strategies and they work on succession planning. Goals are important in the eyes of managers instead of people. The good managers create plan on which organization runs during this process faces changes but the goal and the process remains the same. The organizations whose managers plan for future are less affected by the environmental, political or economical break down in the region.
Ending With Famous Quote:

– Vision without action is daydream and Action without vision is nightmare.

 

My View On Macro environmental Factors of Pepsi Pakistan

Pepsi Pakistan

Macro Environmental Factors :

Demographic:
Demographic is the study of human population in terms of size, density, location, age gender, race, occupations and other statistics.
The Pepsi Pakistan Private Limited has also researched in the demographics of Pakistan. The marketers at Pepsi keeps close track at the demographic trends and development in Pakistan and after some objective research they have come up with some facts regarding the Pakistan demographic structure which have helped them a lot in targeting the best segment and increasing their sales. According to the Pepsi Pakistan research report the young people in Pakistan lies between 50 to 60 % of the total population of, out of which almost 45 % are 8 years older. So the Pepsi Pakistan target market is almost 45% of the population which is a very huge amount of consumer for a company to promote and sell their product. The Pepsi Pakistan have targeted their market to youth mostly in universities and cafes but their major success lies in the targeting of the family structure of Pakistan. Pepsi is not just a brand for young energetic youth but it is also a family product there is hardly any party in Pakistan which does ends on a cold drink which is a success of Pepsi demographic research. Investing in sports specially in cricket have helped Pepsi in winning the hearts of young blood which indeed is a very high consumer of their product. They have developed different flavors for different ages of consumers— 7 Up is mostly used in hotels and is consume by old age people to digest their food, The sugar free Pepsi is purchased by diabetic patients (though it is still unhealthy for them but special product specifically for diabetic patients eager patients to buy the product), Dew and Sting are for younger age group who feels that they will get extra energy after drinking and last but the not least Pepsi itself is a general product which is not specific to a particular age group.
So the demographic research and correct implementation have made Pepsi an unbeatable giant in Soft drink industry of Pakistan.
 Economic Environment:

Consumers require buying power to buy a product. The economic environment consists of factors that affect consumer purchasing power and spending patterns. Pakistan has a developing economy which offers outstanding business opportunities for the right kind of product. Pepsi Pakistan has also focused on this factor using their economic forecasting. Pepsi have announced different products for different set of people. So if there is an economic downfall in the country they still have the capacity to run their business and they have absolutely no fear of wipe out. Their economic policy preparation can be seen through their price patterns— The 20Rs regular drink is targeted for local customer outside needing refreshment after lunch or dinner. The 40Rs disposable pet bottle is targeted for people who are traveling and have high buying capacity. The 75 Rs pet bottle is targeted for families belonging to middle class who wants to enjoy a dinner with soft drink. The 100Rs Jumbo is targeted for the occasions or parties and is a product which is more consumed by middle class. The 50Rs Cans are status symbol and are consumed by upper class to show some difference. The Pepsi Co. price targeting                                    
for different groups help them run their business efficiently in economic down fall time too. If the there is a big economic downfall in the country so their sale of regular bottles decreases but on the same time due to their perfect marketing their  1.5 litter pet bottle sale increases. The other advantage Pepsi finds from their perfect marketing is that their sports sponsorships help them gain respect in youth which increases their sale when there is a win from Pakistan team. So they never get cut short in a boom.

Natural Environment:
    The natural environment involves the natural resources that are needed as inputs by marketers or that are affected by marketing activities. The Pepsi Co. have a great advantage manufacturing in Pakistan because the major ingredient required to manufacture Pepsi is Sugar which is produced in a vast amount in Pakistan. So Pepsi shares a great liberty in manufacturing their products in Pakistan for the home country and also for the neighboring countries if there is a need of more supplies to neighboring countries of Pakistan. The natural environment is vastly effected by the cluster of industries and Pepsi Co. was also one of the major factors of waste materials in the country through their disposable plastic bottles but now they have invested in a major recycling plant in Pakistan and have followed many different ways to reduce the industrial waste. According to a report Pepsi Co. have reduced their 80% of the industrial waste through new majors (Last Friday PepsiCo issued an update on its goals of sending no waste to landfills by 2020, being entirely fossil fuel free by 2023, and making all of its packaging recyclable or biodegradable) .
Through this approach of new packaging and paying high amount of money in the recycling system they are now considered as an environmental friendly company. Their new initiative to replenish water has been a major success. They are able to achieve a positive water balance, giving back more water than they consumed through their various initiatives of recharging, replenishing and reusing water.
The Pepsi Co. another initiative of waste to wealth in which they educated their customers how to properly dispose of the used bottles so that they could be recycled is also a important breakthrough in making a green environment.

Cultural Environment:
     The cultural environment is made up of institutions and other forces that affect the society basic values, Perceptions, preferences and behaviors. The Pepsi Co. Pakistan is an expert in dealing with the cultural factor though it is an non Muslim company but still it’s most sales are in Muslim countries the reason behind their success is that they have never created boundaries of religion in their add campaign and they have deal with the Muslims in their own way. The Pepsi uses the cultural factor of people of Pakistan which is giving dinners to the family remembers and they have targeted this particular thing in their ads which has created Pepsi a basic necessity of every get together. The other major Muslims belief is Ramadan and EID. Pepsi have utilize this cultural factor very smartly and through discount promotions and viral ads campaign during the Ramadan and EID help them gather a very successful business and market share. The perfect ads campaign forces even the lower middle class to purchase the Pepsi products during Ramadan and especially for EID.  One major disadvantage Pepsi had due to some extreme religious beliefs of some people in Pakistan which tried to portray Pepsi as a Non Muslim company and the products they sell are forbidden or prohibited in Islam. But Pepsi came out of this challenge by asking Junaid Jamshaid ( old singer now a renown Islamic scholar) to do an ad for them to promote their product and tell consumers that this product is permitted.
So tackling each factor sensibly is an art of marketers and Pepsi Co. team have always come up with the new ideas to increase their business.

Political:
The political factors also play a key role as the macro environmental factor in the company profits and market value. The Political factor comprises of two things, internal factor—which involves country level politics that affects the country. External factor—which involves global political change that also creates problem or hurdles for the company. Pepsi Co. also faced some global and local political issues during their production here in Pakistan. The global political factor that affected the most to Pepsi Co. was due to the different wars started by America against Muslims as Pepsi Pakistan is an international franchise of Pepsi Co. which basically is a christen company so tension at the global stage cuts the sale of
Pepsi locally here in Pakistan. Secondly there are some major local political factors that affect Pepsi Pakistan—the biggest one is that the Pepsi Pakistan is a franchised which is owned by politicians (Jahangeer Tareen(PTI) and Hammuyun Saeed(PMLN)) so any rift between the major political parties harms the production of Pepsi Pakistan as traditionally there is a concept of political victimization in Pakistan. But on the other hand Pepsi Pakistan is being organized very well as there is not political involvement inside Pepsi Pakistan and every employee is selected and treated without any political basis. The Pepsi Pakistan has also applied strict rules inside the company and no employee is allowed to form any sort of political union inside the company. As we are discussing political factors with respect to a Pakistani company so one harm full disease which every big company has to face in Pakistan is extortion and same goes with Pepsi which gives of about 2million rupees in extortion every year to supply their products through logistics.

Technological Factor:
The technology is advancing day by day with new technology coming up and replacing the old quite easily. The technology advancement is also a macro environmental factor for a business. As the new technology coming up rapidly so no company can rely on their conventional ways of production and other tasks. World has now become a global village and there is no issue of transferring one product from one country to different so the only way to survive for companies is by producing the product in quick time and with cheap price this was the reason behind the success of China as they manufactured cheap and fast products through advancing in technology and by using new ways to manufacture a product. Similarly Pepsi also keeps on advancing their machine, production units, sale systems and logistics supply system to keep up with the fast growing world. The major change in the Pepsi production came up with the advancement of their inventory control system from normal SQL to SAP. This allowed them to record complete sale record of the country and track each every sales point present throughout the country. The expert system Pepsi Co. uses helps them in taking crucial decisions and forces them to advance to new production units in a timely fashion. The new recycler plant implemented by Pepsi Co. saves 70% of the waste which not only helps in making environment green but also reduces the cost of bottles by 50%.